More than half of MLSs now provide public Web-sites.*
Houston Association of Realtor's consumer-facing site delivers over a half-million email and phone leads to its 29,000 members annually
Costs are $110/month per agent for MLS services.
That equates to 17 leads per agent per month. ($6.50/lead)
The WAV Group confirmed that consumer-facing Web sites are among the most valuable tools MLSs offer their members.**
“To protect the role of the agent and broker, we must make sure that traffic is going back to them and the leads are not being solicited for other functions.”***
"Give Consumers an easy-to-use web-site they can trust that’s exciting." (This is the FNF/Paragon Beta-site in Southern California for $50/month with a notice recently that rates are going up soon.)
"We're going to wait to see what Paragon (Division of Fidelity National Financial) has to offer in the 4th quarter." (Omaha Area Board of Realtors)
* The 2007 report from the National Association of Realtors Center for Realtor Technology
**WAV Group® special study conducted for Houston Area Realtors (HAR)
*** John Hensley, FNRES SVP and General Manager of Broker Agent Products and Data Aggregation. (Who manages Paragon).
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